Tuesday, June 9, 2009

Hacienda Colors: Accurate splendor, or marketing ploy?

The folks at Hacienda Style have created a collection of paints for those that want to bring the feel of an hacienda to their own home! I like how they posted interior photos that illustrate the color swatch in a real room.

The names of the paints are aptly named in Spanish, from fun names like "Cantaloupe Sorbet" to others that invoke history like "Maya Gold". I could almost swear that my bedroom is painted in "Cantaloupe Sorbet". I also like how the colors are subtle, not the usual garish colors associated with Mexican design north of the border.

There are different schools of thought when it comes to haciendas in Mexico. Some folks see haciendas as bitter reminders of colonial times synonymous with exploitation of indigenous workers, while others see them as historic symbols of romantic times gone by.

The style and aesthetics of haciendas have received some new attention lately. Many of these properties have been restored by foreign nationals living in Mexico, and are now being used as tourist attractions and hotels. The folks at Hacienda Style literally wrote the book(s) on the subject.

In the same vein of different schools of thought: Is it this a wonderful effort to preserve and bring attention to a historic way of life, or an attempt to pre-package and market a period in time by non-Mexican folks...to a non-Mexican audience? What do you think?

If you are interested in the Hacienda Color collection visit Pittsburg Paint's "The Voice of Color"

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